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Mixpanel

★★★★★ 4.5 (4,800 reviews)
Analytics API Access Free Tier Integrations Mobile App
Freemium $0-1667/mo

Overview

Mixpanel is a product analytics platform focused on tracking user interactions with web and mobile applications. It helps teams understand user behavior through event-based tracking and funnel analysis.

Key Features

  • Event tracking
  • funnel analysis
  • retention reports
  • A/B testing
  • user flows
  • cohort analysis
  • real-time dashboards
  • data integrations

Pros

  • Powerful event-based analytics
  • Intuitive interface
  • Strong mobile analytics
  • Generous free tier

Cons

  • Can get expensive at scale
  • Implementation requires planning
  • Limited page-view analytics
  • Learning curve for advanced features

Mixpanel Pricing Plans

Free

$0

  • ✓ 100K monthly tracked users
  • ✓ core reports
  • ✓ unlimited data history
MOST POPULAR

Growth

$20/mo

  • ✓ unlimited saved reports
  • ✓ group analytics
  • ✓ data pipelines

Enterprise

$1667/mo

  • ✓ advanced access controls
  • ✓ data warehousing
  • ✓ dedicated CSM

Company Info

Founded2009
HeadquartersSan Francisco, CA

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$50/month or $350/year (save $250)

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