| Overview |
An all-in-one CRM offering sales, marketing, and order management with self-hosted and cloud deployment options. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Subscription ($13-$35/user/month) |
Paid (Custom pricing) |
| Key Features |
- Contact management
- Order management
- Project management
- Service management
- Marketing
- Reporting
- Invoicing
- Inventory
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Affordable
- Self-hosted option
- All-in-one solution
- Good for product businesses
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Dated interface
- Smaller community
- Limited integrations
- Documentation could improve
|
- Expensive
- Complex setup
- Requires training
|
