| Overview |
A realtime messaging infrastructure platform providing pub/sub, presence, and stream processing for applications at scale. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$99/month) |
Paid (Custom pricing) |
| Key Features |
- Pub/sub messaging
- Presence
- Stream processing
- Webhooks
- MQTT support
- Message queuing
- History
- Global edge network
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Enterprise-grade reliability
- Global edge network
- Protocol support
- Good documentation
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Can be expensive
- Complex pricing
- Smaller community
- Learning curve
|
- Expensive
- Complex setup
- Requires training
|
