| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
| Pricing |
Subscription (Custom) |
Paid ($49-399/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
