| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. |
| Pricing |
Subscription (Custom) |
Freemium (Free-$12/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Pipeline management
- Built-in telephony
- Email integration
- Workflow automation
- Connected pipelines
- Team pipelines
- Mobile app
- Custom dashboards
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Very affordable
- Simple and focused
- Zoho ecosystem
- Good mobile app
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Very basic features
- Limited customization
- Not for growing teams
- Minimal reporting
|
