| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Subscription (Custom) |
Paid (Custom pricing) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive
- Complex setup
- Requires training
|
