| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A distributed SQL database designed for global scale with automatic data replication and strong consistency. |
| Pricing |
Subscription (Custom) |
Freemium (Free-$0.50/vCPU-hour) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Distributed SQL
- PostgreSQL compatible
- Multi-region
- Auto-scaling
- Survivability
- Geo-partitioning
- Change data capture
- Managed service
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Survives outages
- Global distribution
- PostgreSQL wire protocol
- Generous free tier
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Complex for simple apps
- Can be expensive at scale
- Learning curve
- Fewer tools than PostgreSQL
|
