| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A Google Workspace-native CRM adapted for real estate professionals who work primarily within Gmail and Google Calendar. |
| Pricing |
Subscription (Custom) |
Subscription ($23-$99/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Google Workspace integration
- Contact management
- Deal tracking
- Email automation
- Task management
- Reporting
- Mobile app
- Activity feed
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Deep Google integration
- Auto data capture
- Clean interface
- Good for Google-centric agents
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Not real estate specific
- Limited MLS integration
- No transaction management
- General CRM adapted for RE
|
