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Acoustic vs Craft: 2026 Comparison

Acoustic Craft
Overview Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Subscription (Custom) Freemium ($0-10/mo)
Key Features
  • Email marketing
  • Mobile push
  • SMS
  • Campaign management
  • Personalization
  • Analytics
  • Journey builder
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Enterprise features
  • Cross-channel
  • IBM heritage
  • Scalable
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Expensive
  • Complex
  • Transition from IBM
  • Apple focused
  • Limited collaboration
  • No Windows/Android