| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A pre-employment testing platform offering cognitive, personality, and skills assessments backed by validated psychometric science. |
| Pricing |
Subscription (Custom) |
Subscription (Custom pricing) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Cognitive assessments
- Personality tests
- Skills tests
- Video interviews
- Game-based assessments
- Structured interviews
- Job fit scoring
- Analytics
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Scientifically validated
- Good test variety
- Fair and unbiased
- Easy to administer
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Custom pricing
- Limited free trial
- Assessment fatigue
- Not all roles covered
|
