| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A free expense management and corporate card platform now part of BILL with real-time budgeting and automated reporting. |
| Pricing |
Subscription (Custom) |
Free (Free (revenue from interchange)) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Corporate cards
- Real-time budgets
- Expense management
- Automated reporting
- Receipt capture
- Approval workflows
- Virtual cards
- Accounting sync
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Completely free
- Real-time budgeting
- Good approval workflows
- Virtual cards
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- BILL acquisition changes
- Limited card rewards
- Requires credit approval
- US only
|
