| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
An easy-to-use cloud accounting software designed for freelancers and small business owners with time tracking and invoicing. |
| Pricing |
Subscription (Custom) |
Subscription ($19-$60/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Invoicing
- Time tracking
- Expense tracking
- Project management
- Double-entry accounting
- Estimates
- Bank reconciliation
- Client portal
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Best-in-class invoicing
- Very easy to use
- Great time tracking
- Client portal
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited for growing businesses
- Fewer integrations
- Not full double-entry on lower plans
- Reporting could be better
|
