| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics. |
| Pricing |
Subscription (Custom) |
Freemium ($0-55/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Gmail-based sending
- mail merge
- automatic follow-ups
- email tracking
- campaign reports
- scheduling
- Google Sheets integration
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Works inside Gmail
- Very easy to use
- Affordable
- Great Google Sheets integration
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Gmail sending limits apply
- Limited advanced features
- No multi-channel support
|
