| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder. |
| Pricing |
Subscription (Custom) |
Subscription ($249-custom/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Campaign builder
- CRM
- E-commerce
- Automation
- Landing pages
- Invoicing
- Appointments
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Powerful campaign builder
- All-in-one
- Good automation
- Long track record
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Rebranded to Keap
- Expensive
- Complex
|
