| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Keyhole is a social media analytics and social listening platform specializing in real-time hashtag tracking and campaign measurement. It provides automated reports and influencer tracking for marketers and agencies. |
| Pricing |
Subscription (Custom) |
Paid ($89-539/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Hashtag tracking
- social listening
- influencer tracking
- account analytics
- publishing
- trend analysis
- automated reports
- campaign tracking
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Excellent hashtag analytics
- Real-time tracking
- Automated reports
- Easy to use
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited platform coverage
- Can be pricey
- Publishing features are basic
|
