| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Kissmetrics is a behavioral analytics and engagement platform focused on tracking individual customer behavior across sessions and devices. It provides person-centric analytics for SaaS and ecommerce businesses. |
| Pricing |
Subscription (Custom) |
Paid ($199-custom/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Person-centric analytics
- funnel reports
- cohort analysis
- A/B testing
- revenue tracking
- email automation
- population reports
- power reports
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Strong person-level tracking
- Good funnel analysis
- Revenue attribution
- Email campaign integration
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive
- Dated interface
- Limited visualization
- Smaller feature set than competitors
|
