| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A simple and affordable CRM specifically designed for small businesses that want ease of use over complexity. |
| Pricing |
Subscription (Custom) |
Subscription ($15/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Contact management
- Pipeline tracking
- Calendar integration
- Task management
- Daily agenda emails
- Custom fields
- Activity logging
- Lead reports
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Extremely easy to use
- Very affordable
- Excellent customer support
- No contracts or hidden fees
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited advanced features
- No built-in email marketing
- Basic reporting
- Not suitable for larger teams
|
