| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Lusha is a B2B contact and company data platform that provides accurate phone numbers and email addresses. It offers a browser extension for instant prospecting on LinkedIn and company websites. |
| Pricing |
Subscription (Custom) |
Freemium ($0-79/user/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Contact data
- phone numbers
- email addresses
- browser extension
- API
- CRM enrichment
- bulk enrichment
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Accurate phone numbers
- Easy browser extension
- Good data quality
- GDPR compliant
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited free credits
- Expensive at scale
- Smaller database than competitors
|
