| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Mailshake is a cold outreach and sales engagement platform designed for simplicity. It helps sales teams send personalized cold emails at scale, follow up automatically, and engage prospects across multiple channels. |
| Pricing |
Subscription (Custom) |
Paid ($58-83/user/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Cold email campaigns
- automated follow-ups
- phone dialer
- social selling
- A/B testing
- lead catcher
- analytics
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Simple and intuitive
- Great for cold email
- Good deliverability features
- Affordable
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited CRM integrations
- Basic reporting
- Not ideal for complex sequences
|
