| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Mixmax is a sales engagement platform that works directly within Gmail to help teams automate outreach and book more meetings. It combines email sequences, calendar scheduling, and workflow automation in one tool. |
| Pricing |
Subscription (Custom) |
Freemium ($0-69/user/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Email sequences
- email tracking
- calendar scheduling
- workflow rules
- polls and surveys
- CRM integration
- templates
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Works directly in Gmail
- Easy to set up
- Good calendar features
- Affordable pricing
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Gmail only
- Limited reporting
- Not ideal for large enterprises
|
