| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Nimble CRM applied to real estate workflows with social enrichment and contact management for agents managing relationships. |
| Pricing |
Subscription (Custom) |
Subscription ($24.90/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Social enrichment
- Contact management
- Pipeline management
- Email tracking
- Prospector
- Group messaging
- Tags
- Activity tracking
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Social media integration
- Contact enrichment
- Affordable
- Good for networking agents
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Not RE-specific
- No MLS integration
- Basic pipeline
- Limited transaction features
|
