| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A lead management tool designed for salespeople who hate traditional CRMs, focusing on deal progression rather than data entry. |
| Pricing |
Subscription (Custom) |
Subscription ($12-$32/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Lead management
- Pipeline view
- Prospecting
- Email integration
- VoIP
- Sales script generator
- Mobile app
- Team management
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Anti-CRM approach
- Minimal data entry
- Easy to adopt
- Affordable
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited contact management
- Basic reporting
- Not a full CRM
- Few integrations
|
