| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
While not a dedicated CRM, Notion's flexible database and template system is widely used by startups and small teams as a lightweight CRM solution. |
| Pricing |
Subscription (Custom) |
Freemium (Free-$10/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Custom databases
- Relation properties
- Templates
- Kanban views
- Filters
- Automation
- API
- Collaboration
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Extremely flexible
- Affordable
- Great for small teams
- Part of broader workspace
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Not a real CRM
- No email tracking
- No automation sequences
- Manual data entry required
|
