| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
AI-powered search and answer API that combines LLMs with real-time web search for grounded, cited responses. |
| Pricing |
Subscription (Custom) |
Pay-per-use ($$-$$$) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Online models
- Real-time search
- Citations
- Sonar models
- Grounded answers
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Real-time information
- Built-in citations
- Grounded responses
- Simple API
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Higher cost
- Limited customization
- Search-focused only
|
