| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Twitter-acquired newsletter platform that allowed users to create and send editorial newsletters with curated content. |
| Pricing |
Subscription (Custom) |
Free (Free) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Newsletter curation
- Twitter integration
- Paid subscriptions
- Analytics
- Custom domains
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Was free
- Twitter integration
- Easy curation
- Simple
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Shut down in 2023
- No longer available
- Limited features while active
|
