| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Runway is an AI creative suite specializing in video generation and editing. Its Gen-2 and Gen-3 models can create videos from text and images, while offering professional video editing tools powered by AI for rotoscoping, background removal, and effects. |
| Pricing |
Subscription (Custom) |
Freemium ($0-76/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Text-to-video
- image-to-video
- video editing
- background removal
- motion tracking
- green screen
- inpainting
- color grading
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Industry-leading video generation
- Professional editing tools
- Intuitive interface
- Regular model updates
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive for heavy use
- Short video clips
- Quality varies
|
