| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Simple Analytics provides straightforward website analytics without tracking personal data or using cookies. It focuses on simplicity and privacy while still delivering actionable traffic insights. |
| Pricing |
Subscription (Custom) |
Paid ($9-49/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Cookie-free analytics
- privacy-focused
- goal tracking
- tweet viewer
- referral tracking
- API access
- data export
- lightweight script
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Very simple to use
- Privacy compliant
- Lightweight
- Clean interface
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Very basic features
- Limited segmentation
- No real-time data
- Small team behind product
|
