| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists. |
| Pricing |
Subscription (Custom) |
Freemium ($0-49/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Pop-ups
- Welcome mat
- Smart bar
- Scroll box
- Share buttons
- Heat maps
- List builder
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Free tier
- Easy setup
- Multiple capture types
- WordPress plugin
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Branding on free
- Limited features
- Can slow site
|
