| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Tailwind is a marketing tool originally built for Pinterest and Instagram that has expanded to email and more. It uses SmartSchedule technology to determine optimal posting times and includes a design tool. |
| Pricing |
Subscription (Custom) |
Freemium ($0-79.99/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- SmartSchedule
- Pinterest scheduling
- Instagram scheduling
- email marketing
- Tailwind Create design tool
- hashtag finder
- analytics
- communities
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Best-in-class Pinterest tools
- SmartSchedule optimization
- Built-in design tool
- Communities feature
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Primarily Pinterest/Instagram focused
- Email feature is basic
- Interface can be confusing
|
