| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
An Australian-built CRM designed for small to medium businesses with strong quoting, invoicing, and accounting integrations. |
| Pricing |
Subscription (Custom) |
Subscription ($55-$90 AUD/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Contact management
- Quoting
- Invoicing
- Accounting integration
- Email marketing
- Pipeline management
- Workflow automation
- B2B portal
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Good for Australian businesses
- Strong quoting and invoicing
- Accounting integration
- Local support
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Primarily Australian market
- Limited global presence
- Smaller feature set
- Basic mobile app
|
