| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
One of the oldest real estate CRMs offering contact management, MLS integration, and automated follow-up for real estate professionals. |
| Pricing |
Subscription (Custom) |
Subscription ($109-$399/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Contact management
- MLS integration
- Market reports
- Follow-up coach
- Social insights
- Transaction management
- Mobile app
- Team tools
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Long track record
- MLS integration
- Market snapshot reports
- Established brand
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive
- Dated interface
- Slow to modernize
- Better alternatives exist
|
