| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Vidyard is a video hosting and analytics platform built for B2B sales and marketing teams. It enables personalized video creation, hosting, and detailed viewer engagement analytics for pipeline acceleration. |
| Pricing |
Subscription (Custom) |
Freemium ($0-59/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Video hosting
- recording & sharing
- personalized video
- viewer analytics
- CRM integrations
- video hubs
- chapters
- CTAs & forms
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Excellent B2B video analytics
- CRM integrations
- Personalized video at scale
- Sales-focused features
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Primarily B2B focused
- Limited editing
- Higher tiers are expensive
|
