| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting. |
| Pricing |
Subscription (Custom) |
Paid ($199-custom/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Cross-channel reporting
- automated reports
- custom branding
- 40+ integrations
- report templates
- data blending
- live dashboards
- API access
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Great for marketing agencies
- Beautiful report templates
- Easy automation
- Good white-labeling
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Expensive
- Limited to marketing data
- Basic data manipulation
- Fewer integrations than some competitors
|
