| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
Yesware is a sales productivity platform that adds powerful tracking and analytics capabilities to your inbox. It helps individual sellers and small teams track emails, create templates, and automate follow-ups. |
| Pricing |
Subscription (Custom) |
Freemium ($0-65/user/mo) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Email tracking
- templates
- campaigns
- meeting scheduler
- analytics
- CRM sync
- attachment tracking
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Easy to install and use
- Good email tracking
- Affordable
- Works with Gmail and Outlook
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited advanced features
- Basic reporting
- Not suited for large teams
|
