| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
A modern sales CRM by Zendesk that maximizes productivity and pipeline visibility for sales teams. |
| Pricing |
Subscription (Custom) |
Subscription ($19-$115/user/month) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Pipeline management
- Email integration
- Activity tracking
- Power dialer
- Sales triggers
- Smart lists
- Forecasting
- Mobile app
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Clean modern interface
- Good Zendesk integration
- Built-in communication tools
- Easy to use
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Limited standalone value
- Better with Zendesk Suite
- Reporting is basic
- Fewer customization options
|
