| Overview |
Former IBM Watson Marketing platform offering email, mobile, and cross-channel campaign management for enterprises. |
ZoomInfo is a leading B2B data and intelligence platform that provides detailed company and contact information for sales and marketing teams. It offers intent data, org charts, and technographic insights to accelerate pipeline. |
| Pricing |
Subscription (Custom) |
Paid ($15000-40000/yr) |
| Key Features |
- Email marketing
- Mobile push
- SMS
- Campaign management
- Personalization
- Analytics
- Journey builder
|
- Company database
- intent data
- org charts
- technographics
- website visitor tracking
- conversation intelligence
- workflow automation
|
| Pros |
- Enterprise features
- Cross-channel
- IBM heritage
- Scalable
|
- Industry-leading data quality
- Deep company insights
- Strong intent signals
- Excellent integrations
|
| Cons |
- Expensive
- Complex
- Transition from IBM
|
- Very expensive
- Long contracts
- Data gaps in certain regions
|
