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Act! vs ADP: 2026 Comparison

Act! ADP
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. One of the world's largest payroll and HR solutions providers offering services for businesses from small to enterprise.
Pricing Subscription ($30-$50/user/month) Subscription (Custom pricing)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Talent management
  • HR outsourcing
  • Compliance
  • Analytics
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Industry leader
  • Scalable for any size
  • Comprehensive features
  • Strong compliance
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Complex interface
  • Expensive
  • Customer support varies
  • Outdated UX in some areas