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Act! vs Afluencer: 2026 Comparison

Act! Afluencer
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Afluencer is an influencer marketing platform that connects brands with micro and macro influencers through a collaborative marketplace. It makes influencer outreach and partnership management straightforward and accessible.
Pricing Subscription ($30-$50/user/month) Freemium ($0-99/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Influencer marketplace
  • collaboration management
  • direct messaging
  • campaign posting
  • influencer search
  • content tracking
  • niche filters
  • brand profiles
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Affordable
  • Easy to use
  • Good for small businesses
  • Direct influencer connections
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Smaller influencer database
  • Limited analytics
  • Best for micro-influencers