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Act! vs Agorapulse: 2026 Comparison

Act! Agorapulse
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Agorapulse is a social media management solution with a powerful social inbox and ROI tracking capabilities. It helps teams manage publishing, monitoring, reporting, and team collaboration efficiently.
Pricing Subscription ($30-$50/user/month) Freemium ($0-149/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Social inbox
  • publishing
  • reporting
  • ROI tracking
  • social listening
  • team collaboration
  • competitor analysis
  • content calendar
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Excellent social inbox
  • Good ROI measurement
  • Clean interface
  • Strong customer support
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Free plan is limited
  • Some features locked to higher tiers
  • Reporting customization could improve