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Act! vs Ahrefs: 2026 Comparison

Act! Ahrefs
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Ahrefs is a comprehensive SEO toolset known for its industry-leading backlink index and keyword research capabilities. It provides site auditing and competitive analysis tools for search marketers.
Pricing Subscription ($30-$50/user/month) Paid ($99-999/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Backlink analysis
  • keyword research
  • site audit
  • rank tracking
  • content explorer
  • competitor analysis
  • batch analysis
  • SERP history
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Best backlink database
  • Excellent keyword data
  • Intuitive interface
  • Constantly updated index
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive
  • Limited user seats
  • No free tier
  • API costs extra