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Act! vs Airtable: 2026 Comparison

Act! Airtable
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Cloud collaboration platform combining spreadsheet flexibility with database power for building custom apps and workflows.
Pricing Subscription ($30-$50/user/month) Freemium ($0-27/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Relational database
  • Multiple views
  • Automations
  • Extensions
  • Interfaces
  • Syncs
  • API
  • AI
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Flexible database
  • Multiple views
  • Good API
  • App building
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Expensive at scale
  • Row limits
  • Learning curve