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Act! vs Animoto: 2026 Comparison

Act! Animoto
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Animoto is a video creation platform that makes it easy to create professional marketing videos from photos and video clips. It offers drag-and-drop simplicity with templates designed for specific marketing use cases.
Pricing Subscription ($30-$50/user/month) Freemium ($0-79/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Drag-and-drop video maker
  • marketing templates
  • stock library
  • branding tools
  • text overlays
  • music library
  • social sharing
  • screen recording
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very easy to use
  • Marketing-focused templates
  • Good stock library
  • Quick video creation
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Limited creative control
  • Fewer advanced editing features
  • Templates can feel restrictive