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Act! vs Apptivo: 2026 Comparison

Act! Apptivo
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A comprehensive suite of cloud business apps including CRM, project management, invoicing, and supply chain tools.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$20/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • Project management
  • Invoicing
  • Supply chain
  • HR management
  • Custom apps
  • Email marketing
  • Procurement
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Very affordable
  • Comprehensive suite
  • Customizable
  • Good mobile app
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Interface can be confusing
  • Support response times
  • Less polished than competitors
  • Learning curve for full suite