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Act! vs Asana: 2026 Comparison

Act! Asana
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. Work management platform helping teams orchestrate projects, processes, and goals with visual project tracking and automation.
Pricing Subscription ($30-$50/user/month) Freemium ($0-30.49/mo)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Project tracking
  • Timeline
  • Boards
  • Forms
  • Automation
  • Goals
  • Portfolios
  • Workload management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Flexible views
  • Good free tier
  • Strong automation
  • Goal tracking
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Can be overwhelming
  • Expensive at scale
  • Learning curve