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Act! vs Attio: 2026 Comparison

Act! Attio
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A next-generation CRM that automatically builds itself from your data with powerful customization and real-time collaboration.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$79/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Automatic data sync
  • Custom objects
  • Real-time collaboration
  • Email integration
  • Reporting
  • Workflow automation
  • Enrichment
  • API-first design
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Modern and flexible architecture
  • Excellent data model
  • Real-time multiplayer
  • Beautiful design
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Still maturing feature set
  • Smaller integration library
  • Limited marketing tools
  • Newer with less track record