| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid ($49-399/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
