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Act! vs Badger Maps: 2026 Comparison

Act! Badger Maps
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits.
Pricing Subscription ($30-$50/user/month) Subscription ($49-$95/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed