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Act! vs Bloom: 2026 Comparison

Act! Bloom
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM and project management tool built specifically for photographers and creative professionals to manage bookings and clients.
Pricing Subscription ($30-$50/user/month) Subscription ($19-$39/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • CRM
  • Booking management
  • Contracts
  • Invoicing
  • Questionnaires
  • Galleries
  • Scheduling
  • Workflow automation
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Built for photographers
  • Gallery delivery
  • Beautiful interface
  • Easy invoicing
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • Very niche market
  • Limited CRM depth
  • Basic features
  • Small company