| Overview |
A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
| Pricing |
Subscription ($30-$50/user/month) |
Paid ($79-399/mo) |
| Key Features |
- Contact management
- Opportunity tracking
- Marketing automation
- Custom dashboards
- Mobile access
- Integration
- emarketing
- Calendar management
|
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
| Pros |
- Long track record
- On-premise option
- Good for small businesses
- Established user base
|
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
| Cons |
- Interface feels dated
- Limited modern integrations
- Marketing features are basic
- Mobile app is limited
|
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
