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Act! vs Brevo CRM: 2026 Comparison

Act! Brevo CRM
Overview A long-standing CRM and marketing automation platform trusted by small and midsize businesses for over 35 years. A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools.
Pricing Subscription ($30-$50/user/month) Freemium (Free-$12/user/month)
Key Features
  • Contact management
  • Opportunity tracking
  • Marketing automation
  • Custom dashboards
  • Mobile access
  • Integration
  • emarketing
  • Calendar management
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
Pros
  • Long track record
  • On-premise option
  • Good for small businesses
  • Established user base
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
Cons
  • Interface feels dated
  • Limited modern integrations
  • Marketing features are basic
  • Mobile app is limited
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool